About Us

With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in.
If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.

A blog is extremely important because it allows you to do a few things:
1. A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with latest trends.
2. Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business.
3. Gives you plenty of shareable content to post on social media and reach new potential clients.
4. Allows you to target extremely specific keywords that may be low hanging fruit that could generate a large influx of traffic to your website.
Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough.

SEO efforts drive organic traffic to your website that you do NOT pay for. PPC, or Pay-Per-Click, drives traffic to your website that is paid for. SEO is a long-term effort with lasting results vs. PPC which is more of a quick injection of traffic that does not have the same long-lasting effects.

It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.
Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all.
SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!

Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”.
National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.

Search engine rankings change so often because search engines are constantly trying to improve and provide better information for the users using them. For this reason, SEO ranking factors are constantly changing and adjusting. This is why it is important to have someone like us constantly monitoring your online presence and making adjustments to your strategy when online search rankings factors change.

Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement.
Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates.
How do this? We create extremely targeted ad campaigns and constantly test different variables and ad formats to find the best combination. We also make sure that your website’s landing pages are perfectly configured for conversion when someone lands on your site.

The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.
One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.

Facebook Advertising is different from other forms of paid search advertising because Facebook allows us to run many different types of ad campaigns that might not necessarily be available on the Google or Bing Network. Also, Facebook Advertising is what we would consider passive advertising instead of active advertising. Active advertising is when we place an ad in front of a user that is actively looking for our product or service. This normally happens on a search network like Google or Bing. Passive advertising is when we place advertisements in front of users that we think might be interested in our product or service regardless of whether or not they are actively looking for it at that time.

Yes, we ask that you grant us access to your accounts in order for us to do our job correctly.

Social media is an incredible way to tap into potential customers over and over again. It is also a great platform to increase brand exposure and awareness. It is said that we must interact with a customer almost 17 times before they are ready to take-action with our business. Social media is a great way to keep a consistent message and presence with your potential customers. Your customer expects you to be on social media and the platform allows you an opportunity to get people talking about your business. Social media is a great way to connect and interact with existing customers and influence potential ones.

There is no “best form” of content marketing. Again, it all depends on your business and the industry that you are in. As the marketing experts, we at Flying V Group will help you determine what the best strategy is going to be for your business moving forward.

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.

Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.